Elbert Green Hubbard (1856 – 1915) was a famous American writer of the 19-th century, publisher, artist and philosopher. Hubbard is mostly known as the founder of the Roycroft artisan community in East Aurora, New York, an influential exponent of the Arts and Crafts Movement. “John Jacob Astor” by Elbert Hubbard is a book of author's consideration about life success in the life of every person. It's a short, fawning biography of the "founder" of an American dynasty. The most interesting in this book is how the author relays the main idea of habit and its result. Read it if you have a desire to know this secret.